Fresh updates and glowing reviews are the heartbeat of your online reputation. Without them, your business looks stale—even if you’re working harder than ever. Today, I’m going to share how to consistently gather reviews, showcase your events, and keep your profiles vibrant and credible in Google’s eyes—and in your customers’.

Request Business Reviews Each Week

Make review requests part of your routine. Whether you use a CRM, a booking system, or email templates, aim to ask a few happy customers for feedback every week. Send a direct link to your Google review page to remove friction. Encourage customers to mention details of the service or product. Consistent, thoughtful reviews improve your reputation and help your profile stand out in search.

Create Pages/Posts For All Events, Offers And Pertinent Updates

When you have something new-a sale, an event, or an important announcement-publish it on your website as a page or post. This creates a permanent record that you can link to in social media and email. It also strengthens your SEO by signaling to Google that your site is frequently updated with fresh, relevant content. Consider using categories and tags to keep everything organized.

Embed Your Google Business Map For Both Customers & To Send Trust Signals To Google

Embedding your Google Map on your contact page makes it easy for customers to find you and reinforces your local presence to search engines. Go to your Google Business Profile, click “Share or embed map,” and copy the embed code. Place it prominently on your website, ideally near your contact info. This simple step also drives more visibility to your profile itself.

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