If your Google Profile looks like everyone else’s, you’re invisible. But when you share authentic photos, videos, and engaging content, you stand out—and Google rewards you with better rankings. In this page, I’ll show you how to use media and updates to make your business unforgettable and turn browsers into customers.
Stay Active-Weekly Updates Using Google Maps App
Google values profiles that are regularly updated from the business location. Make it a habit to post new photos, respond to reviews, and confirm your hours using the Google Maps app each week. Doing this helps signal to Google that your business is legitimate and active, improving your local rankings while also reducing the chance of verification problems or sudden suspensions.
Include Authentic Photos & YouTube Videos; Not Graphics
Upload real photos of your team, workspace, products, and completed work-avoid stock images or Canva graphics. Authentic visuals help customers feel connected to your business and give Google confidence that your listing is genuine. YouTube videos are another great asset. Short videos of your process, services, or behind-the-scenes footage can improve engagement and local visibility.
Highlight Products As Services With Detailed Descriptions, Photos And Website Links
Use the Products feature in your profile to showcase your main offerings. Even if you don’t sell physical products, you can list services as products, including descriptions, photos, and links to relevant pages on your website. This adds depth to your profile and helps customers quickly see exactly what you offer, encouraging them to click through or call.
Use “Updates” To Share Content Regularly
The Updates feature is like posting to Facebook but directly in your Google Business Profile. You can share news, tips, photos, or announcements. Regular updates-ideally once a week-show Google and customers that your business is active and engaged. Consistency helps improve visibility and keeps your profile fresh, which builds trust and can drive more inquiries.
Showcase Events With Website Signups
If you host workshops, open houses, or any special events, promote them in your profile’s Events section. Include clear titles, dates, and calls to action with links back to your website or booking page. Structured event data on your website reinforces this information. Highlighting events not only drives attendance but shows Google that your business is dynamic and community-focused.
Announce Offers That Link To Website Landing Pages
Special offers-like limited-time discounts or bundled services-can be added as Offers in your Google Business Profile. Each offer should include start and end dates and link to a dedicated landing page on your website with complete details. Offers make your listing more eye-catching in search results and give customers an incentive to contact you right away.
Request Business Reviews Each Week
Make review requests part of your routine. Whether you use a CRM, a booking system, or email templates, aim to ask a few happy customers for feedback every week. Send a direct link to your Google review page to remove friction. Encourage customers to mention details of the service or product. Consistent, thoughtful reviews improve your reputation and help your profile stand out in search.
Request Reviews, Monitor And Respond Quickly
Ask satisfied customers for reviews consistently, especially right after completing a service. Use the Google review link to make it simple. Monitor reviews as they come in, and always respond-whether the feedback is positive or negative. When replying, thank the customer and, if needed, explain how you resolved any issues. This shows potential customers you’re engaged and professional.