Look For Errors And Page Loading Delays That Are Penalizing Your Site
Slow-loading pages frustrate visitors and can hurt your search rankings. Google’s PageSpeed Insights tool helps you identify problems-like oversized images, inefficient code, or server delays. Review your site regularly and fix issues that slow it down. Ideally, your pages should load in under 3 seconds. Faster sites keep people engaged and improve conversions.
Do You Need More Than One Domain? What Is DNS? What Is A 301 Redirect? What Is An A Record?
Some businesses think owning multiple domains helps with SEO, but usually it just adds confusion. It’s best to focus on one primary domain and redirect any old or alternate domains using a 301 redirect. Your DNS settings control where your domain points. An A record connects your domain to your web server. Understanding these basics helps ensure everything routes correctly and prevents downtime.
What Subdomains Are You Using And Should They Be Removed?
Subdomains-like blog.yoursite.com or support.yoursite.com-can be useful, but sometimes old ones linger long after you stop using them. Outdated subdomains can create security risks or duplicate content issues. Review your DNS records to see what’s active. Remove any subdomains you don’t need and be sure your remaining subdomains align with your brand and site strategy.
Does Anyone Look At Server Logs For Errors, Downtime, Traffic Sources?
Your hosting environment maintains detailed logs tracking every request to your site. Reviewing these logs can reveal problems like server errors, hacking attempts, or suspicious bot traffic. For example, some AI scrapers from overseas can hammer your server, slowing everything down. Periodically checking your logs-or hiring someone to-helps you catch and fix issues early.