Don’t Let AI Damage Your Brand, Create Expert, Customer-Focused Content Enhanced With Helpful, Short Videos
AI writing tools are powerful but can produce generic, impersonal content. Use AI as a starting point, then inject your expertise, stories, and examples that reflect your brand’s voice. Pair blog posts with short videos-like FAQs or behind-the-scenes clips-to add authenticity. High-quality, expert-driven content builds trust and helps your site stand out in both search engines and AI-generated summaries.
Does Your Core Message (Value Proposition) Communicate Clearly And Is This Aligned On Your Website, Social & Business Profiles
Your core message-often called your value proposition-should be instantly clear to anyone landing on your website, social media, or business profiles. In 5–7 seconds, visitors decide if you can help them. Make sure headlines, subheadings, and calls to action consistently reflect what you do, who you serve, and why you’re different. Alignment across channels reinforces credibility and boosts conversions.
Add New Website Content Weekly
Google favors fresh content because it signals that your business is active and relevant. Aim to post something new every week, whether it’s a blog article, service page, project case study, or FAQ. If weekly isn’t realistic, set a goal you can maintain-monthly or biweekly-and stick to it. Regular content updates improve rankings, engage visitors, and keep your website from stagnating.
Create Separate Landing Pages For Each Key Offer And Event
When you promote offers or events on Google, social media, or email, don’t link to your homepage. Build dedicated landing pages for each campaign. These pages should include detailed information, strong visuals, and clear calls to action. Focus each page on a single goal-like booking, calling, or purchasing-to boost conversions and provide a better experience for customers.
Follow Page Building Best Practices For Your Page Names And Content Structure
Page names, URLs, and headings should be descriptive and keyword-focused. Instead of vague titles like “Services,” use clear names like “Roof Replacement Services in Grove City.” Structure pages with proper headings (H1, H2, H3) to make content easy to scan. Use tools like Yoast or Rank Math to check SEO basics. Good structure helps search engines understand your site and improves usability.
Optimize Image Size For Faster Website Performance
Large, uncompressed images slow down your website-hurting SEO and frustrating users. Before uploading, resize images to the maximum dimensions needed on the page, and compress them using tools like TinyPNG or Squoosh. Use JPEGs for photos and WebP for better compression where supported. Fast-loading images improve user experience, reduce bounce rates, and signal to Google that your site is high quality.
Create Separate Services Pages For Each Listed In Your Google Business Profile
Every service you list in your Google Business Profile deserves its own detailed page on your website. These pages should describe what you offer, who it’s for, and why it matters. Over time, this creates a rich library of targeted content that supports SEO and makes it easier for customers to find exactly what they need. Tackle them one at a time if needed.